This Privacy Policy describes how Tuning Digital ("we", "us", or "our") collects, uses, and shares information when you visit tuningdigital.com (the "Site"). By using the Site, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
1.1 Information You Provide
We collect information you voluntarily provide, such as:
- Your email address if you subscribe to our newsletter
- Any information you send us via email or contact forms
1.2 Information Collected Automatically
When you visit the Site, we and our third-party partners may automatically collect:
- Log data: IP address, browser type, pages viewed, time spent, referring URL
- Device data: device type, operating system, screen resolution
- Cookie and tracking data (see Section 4)
- Analytics data via Google Analytics 4
2. How We Use Your Information
We use collected information to:
- Operate and improve the Site
- Send newsletter emails (only to subscribers who opted in)
- Analyse traffic and reader behaviour using aggregated, anonymised analytics
- Serve relevant advertising via Google AdSense
- Detect and prevent fraud or abuse
- Comply with legal obligations
We do not sell your personal data to third parties.
3. Affiliate Disclosure
Tuning Digital participates in affiliate programmes. This means we may earn a commission when you click certain links on this Site and subsequently make a purchase. We only link to products and services we have genuinely reviewed or believe provide value to our readers.
Affiliate relationships do not influence our editorial ratings, rankings, or opinions. Our reviews are based on independent testing and analysis. Affiliated links are typically disclosed in-article or via link labelling (rel="nofollow").
Current affiliate programmes we may participate in include, but are not limited to: Amazon Associates, and direct affiliate programmes operated by SaaS vendors we review.
4. Cookie Policy
This Cookie Policy explains what cookies are, which ones we use, why we use them, and how you can control them. It forms part of our Privacy Policy.
4.1 What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, improve performance, and provide information to site owners. Some cookies are deleted when you close your browser (session cookies); others remain on your device for a set period (persistent cookies).
4.2 Your Consent
When you first visit tuningdigital.com, a cookie consent banner is displayed. By clicking "Accept All", you consent to the use of analytics and advertising cookies as described below. By clicking "Decline", only strictly necessary cookies will be used. You can change your preference at any time by clearing your browser's local storage for this site (which resets the banner).
| Cookie / Service | Type | Purpose | Consent Required? |
|---|---|---|---|
| td_cookie_consent | Essential | Stores your cookie preference | No |
| td_calc_tools | Functional | Saves your SaaS calculator entries locally | No |
| Google Analytics (_ga, _gid) | Analytics | Measures page views, session duration, traffic sources | Yes |
| Google AdSense (IDE, DSID) | Advertising | Serves and measures personalised advertisements | Yes |
4.3 Essential Cookies
Required for the Site to function. These are set regardless of consent and cannot be disabled. They do not store personally identifiable information.
4.4 Analytics Cookies (Google Analytics 4)
With your consent, we use Google Analytics 4 to understand how visitors interact with the Site. Data collected is aggregated and anonymised. IP anonymisation is enabled on all GA4 configurations.
You can opt out at any time by installing the Google Analytics Opt-out Browser Add-on, or by declining cookies via the banner.
4.5 Advertising Cookies (Google AdSense)
With your consent, we use Google AdSense to display advertisements. Google may use cookies to serve ads based on your prior visits to this and other sites. If you decline consent, non-personalised ads may still be shown.
Opt out of personalised ads: google.com/settings/ads or the Digital Advertising Alliance opt-out.
4.6 Managing Cookies via Browser Settings
You can control cookies independently through your browser. Most browsers allow you to view and delete stored cookies, block all or third-party cookies, and set preferences per site. Note that blocking essential cookies may break Site functionality. Guidance for major browsers:
5. Third-Party Services
The Site may contain links to third-party tools and websites. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policy of any site you visit.
Third-party services we use:
- Google Analytics 4 — Google Privacy Policy
- Google AdSense — Google Advertising Policies
- Email newsletter provider — governed by that provider's privacy policy
6. Your Rights (GDPR & UK GDPR)
If you are located in the European Economic Area or the United Kingdom, you have the following rights under the General Data Protection Regulation (GDPR) and UK GDPR:
- Right of access — You can request a copy of the personal data we hold about you
- Right to rectification — You can ask us to correct inaccurate data
- Right to erasure — You can ask us to delete your data ("right to be forgotten")
- Right to restrict processing — You can ask us to limit how we use your data
- Right to data portability — You can request your data in a machine-readable format
- Right to object — You can object to processing based on legitimate interests
- Rights related to automated decision-making — We do not make automated decisions with legal effects about individuals
To exercise any of these rights, contact us at privacy@tuningdigital.com. We will respond within 30 days.
You also have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner's Office (ICO).
7. Data Retention
Newsletter subscriber data is retained until you unsubscribe. Analytics data is retained in accordance with Google Analytics default retention settings (up to 14 months). We do not retain server logs beyond 90 days.
8. Children's Privacy
The Site is not directed at children under 13. We do not knowingly collect personal data from children under 13. If you believe we have inadvertently collected such data, please contact us and we will delete it promptly.
9. Terms of Use
By using this Site, you agree that:
- Content on the Site is for informational purposes only and does not constitute professional advice
- We make no warranties about the accuracy, completeness, or fitness for purpose of any content
- You will not scrape, republish, or reproduce Site content without permission
- We reserve the right to modify or discontinue the Site at any time
- Links to third-party sites are provided as a convenience; we are not responsible for their content
10. Changes to This Policy
We may update this Privacy Policy periodically. We will post the updated policy on this page with a revised "last updated" date. Continued use of the Site after any changes constitutes acceptance of the new policy.
11. Contact
For privacy-related questions, data requests, or to exercise your rights:
Email: privacy@tuningdigital.com
Website: tuningdigital.com/about